Wednesday, December 05, 2007
I'LL BE DAMNED - IT'S NO FAINT PRAISE
It's great when you can get a short, snappy quote from a client who's pleased with what you've done for him. When one of my favourite clients gave me a testimonial, however, it was so long and fulsome I wasn't sure what to do with it, so I thought I would put it on my blog. Thanks Paul.
"Peter Gallon's copy has had more impact on my training business than any other marketing. Full stop. A few days after receiving my £150 copy I received over £6000 of business. Thanks to Peter I now have the luxury of adding extra workshops due to overbookings.
"I had never used a copywriter before Peter Gallon and was quite nervous. I run a small, young, (but expanding - thanks Peter) business and did not have the time or money to get my copy wrong. I emailed around half a dozen writers I found on Google. Most of the copywriters who called were fine. Peter Gallon was different. He developed a rapport with me immediately. He had an intimate knowledge of my company and how I worked. Despite contacting me just a few hours after I sent him my enquiry, it was clear he had done his research. I hired Peter Gallon Writing on the spot.
"Before Peter, many clients had a take it or leave attitude towards my products. Now I have advanced booking months ahead. After the increase in my business I asked clients why they chose my company. They said my copy spoke to them directly. Thanks to my increased revenue I refuse to write another word. Peter Gallon Writing is now a central part of my team and is responsible for new websites, bids, brochure and promotional materials.
"If you're like me, you probably find testimonials rather fake and cheesy. So call me on 020 7622 2400 - if you can get through. If you are looking for increased revenue call Peter Gallon Writing - unless you are a competitor of mine!"
It's great when you can get a short, snappy quote from a client who's pleased with what you've done for him. When one of my favourite clients gave me a testimonial, however, it was so long and fulsome I wasn't sure what to do with it, so I thought I would put it on my blog. Thanks Paul.
"Peter Gallon's copy has had more impact on my training business than any other marketing. Full stop. A few days after receiving my £150 copy I received over £6000 of business. Thanks to Peter I now have the luxury of adding extra workshops due to overbookings.
"I had never used a copywriter before Peter Gallon and was quite nervous. I run a small, young, (but expanding - thanks Peter) business and did not have the time or money to get my copy wrong. I emailed around half a dozen writers I found on Google. Most of the copywriters who called were fine. Peter Gallon was different. He developed a rapport with me immediately. He had an intimate knowledge of my company and how I worked. Despite contacting me just a few hours after I sent him my enquiry, it was clear he had done his research. I hired Peter Gallon Writing on the spot.
"Before Peter, many clients had a take it or leave attitude towards my products. Now I have advanced booking months ahead. After the increase in my business I asked clients why they chose my company. They said my copy spoke to them directly. Thanks to my increased revenue I refuse to write another word. Peter Gallon Writing is now a central part of my team and is responsible for new websites, bids, brochure and promotional materials.
"If you're like me, you probably find testimonials rather fake and cheesy. So call me on 020 7622 2400 - if you can get through. If you are looking for increased revenue call Peter Gallon Writing - unless you are a competitor of mine!"
- Paul Pennant, Managing Director, PDP Associates - www.indiquo.com
Labels: client delight, testimonial
